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Fund Raising Policy
South African Centre for Missing & Exploited Children
Preamble
The South African Centre for Missing & Exploited Children
(SACMEC) aspires to establish itself as a model organization
in its efforts to raise funds in support of its mission to
assist in the location and recovery of missing children and
raise awareness about missing children and child sexual
exploitation. This document represents the official policy
of SACMEC, both as mandatory requirements and in
aspirations. Exceptions to these guidelines may be made only
on the recommendation of the SACMEC Marketing and
Development Committees with the approval of the Board of
Directors consistent with its By Laws.
Aspirational Guidelines
SACMEC has a unique role as a private not-for-profit
corporation that fulfills an important function as an
African clearinghouse on issues related to missing children.
SACMEC aspires to develop private funding through
relationships with corporate, institutional and individual
donors.
SACMEC will exercise all due care in conducting all its fund
raising activities, especially with respect to individuals.
SACMEC recognizes that it should be sensitive to the special
conditions facing members of vulnerable populations. SACMEC
is aware that, at times, individuals from every sector of
society are interested in assisting in ending the plight of
missing and exploited children. While SACMEC will endeavor
to avoid soliciting vulnerable populations, it will accept
donations from and communicate with all individuals who have
expressed a desire to contribute.
SACMEC shall strive to limit its annual expenditures on
administration and fund raising to less than 10% of its
total budget.
Mandatory Policies
1. SACMEC shall not market or sell for any purposes any
product, publication or other material purchased with public
funds.
2. SACMEC shall not market, profit from or sell the images
of missing children for any purpose. Because distribution of
missing child images is a necessary and valuable component
of the SACMEC mission, dissemination of missing child photos
by commercial means shall be encouraged in an effort to
reach as many people as possible. The acceptance of private
sector support to further the dissemination of missing child
images shall be regarded as program support and not as the
sale or marketing of missing child images.
3. SACMEC shall not endorse any commercial product for any
reason.
4. SACMEC shall not enter into exclusive relationships with
any private sector entity.
5. SACMEC may enter into sponsorship relationships with
private sector entities for a term certain. When a private
sector entity provides an agreed upon level of funding,
SACMEC may permit the private sector entity to use the
SACMEC name, logo and design, pre-approved in writing by the
SACMEC president or his designee, in corporate materials,
including advertising, to publicize its support of the
SACMEC mission. Consistent with its mission, SACMEC may
license the use of its name, logo and design in exchange for
an agreed upon level of support from a private sector entity
for a term certain.
(a) All corporate materials such as advertising, press
releases and other media pieces must accurately reflect and
be in compliance with the written agreement between SACMEC
and the corporate sponsor.
(b) In all corporate arrangements whereby the corporation
will make a contribution to SACMEC, the nature of the
arrangement, such as the portion of the product or service
price or fixed amount per sale/transaction to benefit
SACMEC, the term of the campaign, the maximum and/or
guaranteed minimum of the contribution to SACMEC, or any
other relevant condition of the arrangement will be
communicated in a disclosure in the advertising regarding
the campaign.
6. SACMEC shall not conduct mass telemarketing to raise
funds unless telemarketing efforts are used to solely
contact existing donors.
7. SACMEC shall not use “O800” or other toll-free numbers to
solicit donations.
8. At all times, SACMEC shall retain the sole and absolute
right to pre-approve in writing any and all uses of its
corporate name, logo, design, and any other proprietary
symbols or phrases.
9. SACMEC shall reserve and protect its rights to ownership
in all assets, including donor lists and program concepts
that have been developed through the use of any SACMEC
program, name, logo or design.
10. SACMEC donor lists shall be proprietary and
confidential. SACMEC shall not sell or barter donor names
for any reason.
11. SACMEC shall not buy commercial lists for the purpose of
soliciting private sector funding.
12. SACMEC shall only engage in the solicitation of donors
over the Internet when an individual has expressed an
interest in making a donation to SACMEC by providing contact
information. SACMEC will not send individual or mass
unsolicited donations.
13. SACMEC shall not use children in any door-to-door
solicitations.
14. SACMEC shall reserve the right to inspect and audit, at
its own expense with reasonable notice, all books and
records relating to a private sector supporter’s performance
under a contract or legal agreement, and to require the
submission of documented invoices and financial reports.
15. SACMEC shall insist on contractual protection from
liability for fees or expenses incurred by subcontractors or
other parties who perform services for private sector
supporters or partners under contract with SACMEC.
16. SACMEC shall require that private sector supporters or
partners in connection with contracts and events provide
adequate insurance coverage.
17. SACMEC shall require indemnification from all claims
arising out of any private sector entity or contractor’s
unauthorized use of the SACMEC name, logo, design or other
proprietary symbols or phrases, or the contractor’s
negligence in performing its contractual obligations.
18. SACMEC shall establish and maintain full compliance with
all applicable laws and regulations, including those which
govern charitable solicitation; and shall require
contractors, sponsors and supporters conducting events or
activities in which the SACMEC name, logo, design or
proprietary symbols or phrases are used.
19. SACMEC shall include provisions in all contracts
governing the manner and notice requirements for termination
of a contract.
20. The SACMEC Development and SACMEC Marketing committees
shall be responsible to the oversight and review of fund
raising programs for compliance and consistency with these
guidelines. Final determination of any matter shall reside
with the full Board of Directors.
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